In this blog, we will go over what SEO is, how search engines work, and how SEO is implemented through various strategies. What is SEO? Search Engine Optimization (SEO) is the process of maximizing organic traffic by increasing the rank in a search engine. There are many strategies to optimize rank in search engines, but…
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Google Analytics is a web-based data analytics tool that looks at your websites traffic. It is a tool often overlooked, but it integral to making data driven decisions that allow your digital presence to thrive! Here are six reasons why you should use Google Analytics: Automatic data collection First of all, it simply does a…
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Ever since the creation of the internet, people have tried to find ways to influence the platform. This is because it holds a lot of power, especially in 2020. Digital marketing is one of the ways we can work towards owning a share of the internet, and thus increases the power we hold. In this…
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The Content Marketing Institute defines content marketing as, “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” What counts as content? Content can take the form of: Blogs Creative ads How-to’s Videos And much…
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